Signature Sheet

Signature Sheet- I meet with Doug, Tony, Melanie, and Sigrid.

Dark Horse Wine Project Sheet.

Strangers on a Train Project Sheet.

Steak Ninja Project Sheet.

KY Jelly Ad Campaign Project Sheet.

Marilyn Monroe Project Sheet.

INDIVIDUAL NOTES:

Doug suggested that with my Steak Ninja project I show some work without the crosshair handle bar in my process book. He didn't like my Strangers on a Train typography music video. He said it was slow, boring, and didn't showcase anything of me, only what the program can do. Doug liked my Marilyn Monroe typography video, though. He suggested I try to make it sexier. As far as my KY Jelly Ad Campaign, Doug hated it. He said I was misdirected in art direction and he doesn't understand at all what I've done with it. He thinks it makes my work look uncreative and boring. The only critique he had for my Dark Horse was to grunge up the type.

  

Melanie liked my Dark Horse wine branding. She suggested that I actually create the bottle so I could take better photos to show. She also wanted me to mock up the parallax website. Melanie liked both my Marilyn Monroe and Strangers on a Train video. She wanted me to make sure overheard is one word and not two and she caught a terrible typo. She loved my KY Jelly Ad Campaign. She wants me to create a tradebooth or a parade float for it. She thinks that it would be great if I could get sachets manufactured. She wanted me to build out at least 2 physical packaging items that I can show.

Sigrid didn't have much critique for my Dark Horse Wine branding. She suggested that I change the envelope size for the stationery mock up. She also wants me to right align numbers in all of my projects and table of contents. She liked the idea of making sachets for the KY Jelly Ad Campaign. She wasn't sure of the three words at first, she felt that kinky and lucky fit together but silky didn't. After explaining the target audience for the specific silky ad, she agreed that it worked. Sigrid really liked both the Marilyn Monroe and the Strangers on a Train videos. She found them to be fun and well done. She suggested that for Steak Ninja I show an example of how I would have kerned the logo (the K needs to be opened).

Tony really wanted me to create the physical bottle for Dark Horse wine as well as the gift box packaging. He suggested to get the desired effect of a matte bottle with a shiny logo I use sand blasting. He wanted to emphasize the importance of having a mocked up website for Dark Horse. He didn't have much to say about Marilyn Monroe or Strangers on a Train. Tony suggested that I create some sort of meta data back end ideas with the My Moodboard App. He wants the app to create hashtags so that mood boards can be searchable. As far as the KY Jelly Campaign, Tony suggested I create a web banner ad with Adobe edge. He also liked the idea of doing a tradebooth and sample packets. I showed Tony my potential Smoking PSA Ad Campaign. He really liked the imagery and suggested I make it the hero and make the information much smaller so the images can draw the client in. He thought both the mobile and the pacifier were the most successful photos and that the teddy bear was a bit lacking in comparison.