1. Background
Typographic illustration to be used as promotional artwork, event poster, or single release for singer Lana Del Rey.
2. Target Audiences
From tweens to mid-thirties. Target audience is the same as that of her branch of music.
3. Objectives
Create interest in the piece while still reading as a photo of Lana Del Rey. The illustration will only use typography to create the image. When it is complete it will draw attention to the event/single that it advertises.
4. Obstacles
The largest obstacle in this project is the ensure the photo actually resembles the artist.
5. Key Benefit
The viewer’s attention will be grabbed by the interesting take on the image, which will then lead them to the event/single information.
6. Support Statements/ Reasons Why
Lana Del Rey is an emerging artist who just released her debut album. To generate sales for the album, it is important to have promotional items as well as events where the artist attends and reaches her audience. This illustration will help to create interest and increase the target audience.
7. Tone
The illustration needs to be recognizable to the target audience, but should set a somber mood that matches the original image.
8. Media
The illustration could be printed on promotional pieces such as posters, bags, tshirts, etc as well as event posters/flyers and cd artwork.
