twif beard & stache fest newspaper ads

twif beard & stache fest creative brief

The World Is Fun Advertisement Creative Brief

Job: Beard & Stache Fest 2012 Ads
Date: 05.10.12

Client: The World Is Fun Non-profit
Page: 1

Types: 5 Black/White Newspaper Ads

Project Description (What is it?)

Design a set of black and white newspaper ads for a non-profit organization. The ads need to relate to one another and appear as a series that is consistent and recognizable. Up to 5 ads may be designed as well as possible collateral. 

Target Audience (Who are we talking to?)

Primary: 18-40 year olds interested in volunteering.

Secondary: Men with facial hair willing to volunteer.

Purpose (What must it accomplish?)

The advertisements much generate interest in the event, as well as the non-profit group, The World Is Fun. The series should attract attention and provide an enticing, and easy call-to-action that people don’t negate because it’s volunteer work. It should also appeal to those who feel like they cannot donate financially, so they can offer to donate their time.

Style & Tone (What do we want them to think?)

The ads will be printed in black and white, but need to be fun and exciting. They should make the viewer excited to look into more info about the event, and in turn, attend. Body should be concise and minimized as to not draw attention from the ad focus point.

Benefits (What benefits does the company offer? What makes us unique?)

The World Is Fun is a Seattle non-profit group that runs fun, social events that don’t seem like volunteer work. From the Beard & Stache Fest, to cook-offs, to bicycle maintenance parties, TWIF offers a variety of events that are less like work, and more like fun. 

"We are The World is Fun! You can call us TWIF. Our mission is to be the catalyst to connect volunteers, corporations and charities in need and we are here to do things a little differently. TWIF is 100% volunteer run. We support Seattle by connecting volunteers, local businesses, and Seattle nonprofits to create a mutually beneficial community for everyone involved. In other words – we can’t do this without your help! There are about a million ways to help TWIF - from volunteering to donating to simply tweeting – but we don’t have room to list all one million, so here are a few. (When you come up with one of the 999,980 ways to help that isn’t on this page – contact us! We’re always open to new and creative ways to get involved with our community!)"