9.20.2012
bathtub gin & co identity system
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| new 2 color logo |
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| letterhead, envelope, business card. |
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| full system, letterhead, envelope, business card, and style guidelines. |
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| style guidelines. |
bathtub gin & co creative brief
Client Brief
2205 2nd Ave.
Seattle, WA 98121
206.728.6069
bathtubginseattle.com
What do we do: Modern-day Speakeasy style Bar. Stock a wide selection of rare and local spirits. Hand crafted cocktails. Limited food menu.
When did we begin: Owners Jessica and Marcus started BG&Co July 25, 2009.
Who works here: Small, personal staff includes 4 bartenders and 4 cocktail waitresses. Family-like atmosphere.
Who comes here: 26-31 year old young adults who enjoy the intimate, speakeasy scene of the past. 31-50 year old patrons looking for specialty, hand-crafted cocktails and exotic spirits.
Us in One Sentence: Intimate, modern-day speakeasy with a knack for mind-blowing hand-crafted cocktails.
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| current logo and webpage |
The current logo for Bathtub Gin & Co is very beautiful, actually. I love the use of shape for the text, because it is very 1920s-esque. There is a bathtub shape in the middle of the logo, and the floral/ornate decor is reminiscent of a bathtub brand label. The colors are an alright scheme to suit the business, but I feel like there could be better. The business card uses a script type as the secondary type for their information.
Why do I want to change it? I feel like this logo leans on the edge of “girly” and I feel like their brand would be better suited with one that is less swirly and “pretty”that utilizes strong 1920s style type and shapes. I also am concerned about scalability with this logo, as it needs to be very large to be readable. I would like to change the color scheme as well to convey more of a rich, secretive feel. I would like to use the bathtub icon as a separate piece that can become a pull-away.
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