JOB: BOOK PROMOTIONAL WEBSITE
CLIENT: DAVID MAZZUCCHELLI & PANTHEON BOOKS
ITEMRS: PROMOTIONAL WEBSITE FOR GRAPHIC NOVEL ASTERIOS POLYP
PROJECT DESCRIPTION:
Create a website to promote the graphic novel, Asterios Polyp. Website needs to be visually similar, but not the same as the book cover. It should offer a link to purchase the book or other books by the same artist as well as an event page that shows tours and upcoming releases.
TARGET AUDIENCE:
Men ages 24-40, interested in graphic novels as well as intricate stories
Women ages 22-30, likes romantic stories as well as comics
The target audience is a more mature group as far as age goes, since this graphic novel is not a traditional children’s comic. I would suggest upper to mid twenties for men and lower twenties to early thirties for women. Being a graphic novel and not a comic, it has a storyline that can be be romantic or dramatic. There might as well be an older following of people that follow all of the author’s works that can be considered a secondary target audience.
PURPOSE:
The purpose of this website is to allow users to read about the novel, characters, and see snip-its from the story as well as to get them to purchase the novel and potentially others by the same author. It will also promote the author’s book tours.
OBSTACLES:
Keeping the site mature enough for the audience while still using the overall feel and graphic nature of the novel. Convincing the user to purchase the book by showing excerpts without giving it away. Creating a webspace that can be revisited to follow upcoming releases and touring information.
STYLE & TONE:
Follow style and tone of book cover. Color scheme found in book as pink, blue, yellow, and purple. Utilize strong, geometric typefaces that compliment but do not duplicate the cover title. Experiment with transparency and overprint techniques. Geometric strong shapes meet emotional squiggly shapes. Line drawing. Overall tone should feel logical and straightforward, similar to the tone of the voice in the main character. Architectural and mathematical.
ABOUT THE BOOK:
This graphic novel follows Asterios Polyp, who might be described as logical, rational, and cold. He has his way with woman, leaving a trail of broken hearts behind him.
The story moves between the past and the present and shows the reader the true character of Asterios. We meet Hana, who changes everything.
“The triumphant return of one of comics’ greatest talents, with an engrossing story of one man’s search for love, meaning, sanity, and perfect architectural proportions. An epic story long awaited, and well worth the wait.
Meet Asterios Polyp: middle-aged, meagerly successful architect and teacher, aesthete and womanizer, whose life is wholly upended when his New York City apartment goes up in flames. In a tenacious daze, he leaves the city and relocates to a small town in the American heartland. But what is this “escape” really about?
As the story unfolds, moving between the present and the past, we begin to understand this confounding yet fascinating character, and how he’s gotten to where he is. And isn’t. And we meet
Hana: a sweet, smart, first-generation Japanese American artist with whom he had made a blissful life. But now she’s gone. Did Asterios do something to drive her away? What has happened to her? Is she even alive? All the questions will be answered, eventually.
In the meantime, we are enthralled by Mazzucchelli’s extraordinarily imagined world of brilliantly conceived eccentrics, sharply observed social mores, and deftly depicted asides on everything from design theory to the nature of human perception. ”1
ABOUT THE AUTHOR:
David Mazzucchelli has been making comics his whole life. Known chiefly for his collaborations - with Frank Miller on seminal Batman and Daredevil stories, and with Paul Karasik on an adaptation of Paul Auster's novel, City of Glass - he began publishing his own stories in 1991 in his anthology magazine, Rubber Blanket. Since then his short comics have been published in books and magazines around the world. Asterios Polyp is his first graphic novel. 1
REVIEWS:
For decades, Mazzucchelli has been a master without a masterpiece. Now he has one. His long-awaited graphic novel is a huge, knotty marvel, the comics equivalent of a Pynchon or Gaddis novel, and radically different from anything he's done before. Asterios Polyp, its arrogant, prickly protagonist, is an award-winning architect who's never built an actual building, and a pedant in the midst of a spiritual crisis. After the structure of his own life falls apart, he runs away to try to rebuild it into something new. There are fascinating digressions on aesthetic philosophy, as well as some very broad satire, but the core of the book is Mazzucchelli's odyssey of style—every major character in the book is associated with a specific drawing style and visual motifs, and the design, color scheme and formal techniques of every page change to reinforce whatever's happening in the story. Although Mazzucchelli stacks the deck—few characters besides Polyp and his inamorata, the impossibly good-hearted sculptor Hana, are more than caricatures—the book's bravado and mastery make it riveting even when it's frustrating, and provide a powerful example of how comics use visual information to illustrate complex, interconnected topics. Easily one of the best books of 2009 already. (June)
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“Mazzucchelli manages to combine breathless formal experimentation and read feeling into a story where every line, color choice, and panel arrangement builds toward a cohesive whole, lending an air of epic proportions to what would otherwise be a simple tale.” –Library Journal
“This is an epic, emotionally rich, symbol-laden work that promises to redefine the graphic novel...David Mazzucchelli has made a beautiful, elaborate construction that coyly juggles style and content in a way few cartoonists are capable of.” –Globe and Mail
“This brazenly original and complex work is easily one of the year's best novels, graphic or otherwise…Brilliant. Absolutely brilliant.” –San Jose Mercury News
“David Mazzucchelli's boldly ambitious, boundary-pushing graphic novel is remarkable for the way it synthesizes word and image to craft a new kind of storytelling, and for how it makes that synthesis seem so intuitive as to render it invisible…Asterios Polyp is a fast, fun read, but it's also a work that has been carefully wrought to take optimum advantage of comics' hybrid nature — it's a tale that could only be told on the knife-edge where text and art come seamlessly together.” –NPR’s The Five Best Books to Share with Your Friends
“As ever, Mazzucchelli keeps both the visual and storytelling fireworks coming…This is a work that demands to be read, re-read, analyzed, and discussed.”—Comics Bulletin
“Formally daring yet stylistically self-assured, Asterios Polyp is a bona fide masterpiece and the early frontrunner for best graphic novel of the year…It’s the presentation— the use of narrative symbolism, color and visual metaphor—that truly sets the book apart. Much like he did with Year One over 20 years ago, Mazzucchelli has once again raised the bar for his entire artform.” –Chicago Sun Times
“This is a comic for artists, and it plays with space and color in ways that maybe only artists will understand, but it is a story for everyone, and Asterios Polyp is easily among the best graphic novels ever made. Go read it, and read it twice.” –Providence City Paper
“Mazzucchelli experiments with numerous art styles and pushes the envelope with challenging digressions into philosophy, religion and mortality throughout Polyp's tale. The engrossing effort culminates with a bombshell that will leave readers reeling.” –Toronto Star
“In Asterios Polyp -- the best of the summer's new releases -- Mazzucchelli employs spotlights, coloring schemes, knitting, Aristophanes, an identical twin who died at birth and the wide array of secretions from a woman's body to lead us into the self-centered world of the title character even as the center implodes…. Asterios Polyp is a primer for both the fervent possibilities and the rich rewards of the graphic novel.”—Portland Oregonian
“Now, after a decade-and-a-half, he has re-re-emerged with Asterios Polyp, an epic, emotionally rich, symbol-laden work that promises to redefine the graphic novel. Published by Pantheon Books (home to master-class cartoonists such as Art Spiegelman, Chris Ware and Dan Clowes), Asterios Polyp is Mazzucchelli's first graphic novel. It is also happens to be his masterpiece, the culmination of 25 years of promise….Mazzucchelli has made a beautiful, elaborate construction that coyly juggles style and content in a way few cartoonists are capable of.”—Globe and Mail (Canada)
“The beauty of Asterios Polyp is that its core tenet, the need to pay attention to life as it happens, is so well reflected in the book itself—in its lush paper tone and rough-hewn, elegant design—and in the way all the formal devices serve the story. As such, it rewards attention and even devotion.” –Bookforum
“The more you study Polyp, the more there is to discover. This is a book that stands with works by Updike, Roth, and other giants of American literature. It is undoubtedly one of the best novels of the year.” –The Stranger
“Asterios Polyp is a perfect marriage of words and pictures. Every drawing, color choice and panel layout is pregnant with meaning.” –Columbus Dispatch
“Mazzuchelli is using color to convey ideas in a way not attempted by most graphic novelists. The book is all about style, design and visual language, and Mazzuchelli is moving the discussion of all of these forward with Asterios Polyp.” –Matt Price's best graphic novels of 2009
Asterios Polyp will cause comic-book buffs to swoon, sure, but the narrative — after a fire, an arrogant architect slowly begins to rebuild his own life — makes it much more than a pretty picture book.” –Modern Tonic
“What Mazzucchelli accomplishes, though, with remarkable clarity and a jazzy pop-culture eye, and which the written word has a tougher time with, is portraying silence, moments between something said and something to come -- even thought itself. That sticks; those last pages are as tender and heartbreaking a portrait of lost time as I can recall, and no less powerful for being nearly wordless” –Chicago Tribune
“Critics have decried the modern graphic novel's focus on form at the expense of content. With "Asterios Polyp," Mazzucchelli has put paid to that charge: It's funny, it's warm and it's beautiful. Go read it.” –Newsday.com
“It contains a relatively simple story (and probably a deceptively simple one), but told in a dazzlingly stunning array of comic book techniques not possible in other mediums. Mazzucchelli is a genius of the form.” –Forbidden Planet
“Each panel is a moment in the story that when connected to other panels becomes part of a scene or sequence that is rich in storytelling and fertile with ideas, inquiry, and themes.” –ComicBookBin, A+ review
“Visually, Asterios Polyp is the lushest comic of the year--maybe of the last the 10 years, a decade not exactly thin on astounding cartooning. Mazzucchelli's work has all but abandoned the realistic musculature and architecture that made him stand out from his superhero peers. Asterios Polyp feels like three or four cartoonists working in concert, often on the same page, all of them firmly working on the "stylized" end of comics' spectrum.” –Baltimore City Paper
“This fan of the novel is an ever bigger fan of the magic that happens in comics, and only in comics, when text and art work together to create something wholly, wonderfully new. In books like Jimmy Corrigan -- and the just released ASTERIOS POLYP by David Mazzucchelli, it happens on every. Single. Page.”—NPR.ORG
“This absorbing, idiosyncratic tale of love, ambition and opportunity marks the return of one of the modern masters of graphic storytelling.”—Miami Herald
“You’ll be in awe of how perfect it is and certainly envious of it if you are a writer. What a beautiful, staggeringly brilliant piece of literature.”—Contra Costa Times
‘The book is a satirical comedy of remarriage, a treatise on aesthetics and design and ontology, a late-life Künstlerroman, a Novel of Ideas with two capital letters, and just about the most schematic work of fiction this side of that other big book that constantly alludes to the “Odyssey.”…. “Asterios Polyp” is a dazzling, expertly constructed entertainment, even as it’s maddening and even suffocating at times. It demands that its audience wrestle with it, argue with it, reread and re-examine it. Isn’t that the ultimate purpose of style?’—Douglas Wolk, NYTBR
“Heady with philosophical and mythological references, Asterios Polyp vaults Mazzucchelli into the top rank of graphic artists. It’s a sweeping, provocative book that blends the richness of the traditional novel with the best modern art. Mazzucchelli’s style - effortless and so versatile that you can’t imagine Asterios in any other medium - is sweeping in every sense.”—Boston Globe
“It's a remarkable, bravura achievement - funny, harrowing and thought-provoking.”—San Francisco Chronicle
"A dazzling expertly constructed entertainment...that is a satirical comedy of remarriage, a treatise on aesthetics and design and ontology, late life Künstlerroman, a Novel of Ideas with two capital letters..." –The New York Times Book Review
“Asterios Polyp reads like an intricately designed and heartfelt work of metafiction, juggling design theory, philosophy and sly nods to other cartoonists to create a dryly funny masterpiece.”—Time Out New York
“It's as if John Updike had discovered a bag of art supplies and LSD. Elegant, deceptively simple line work and nearly subliminal color symbolism make everything go down like candy. The narrative comes back to earth for a profoundly satisfying climax, but you'll want to keep turning pages - all the way back to the beginning, for another read."
–Entertainment Weekly
“Haunting and beautiful.”—Los Angeles Times
