3.02.2013

app design strategy part two


My mood board app
App that works on iPhone as well as iPad-
Helps user create mood boards in a time efficient matter, allowing use of photos on camera as well as an in-app camera feature. Produced by FontShop- shows their fonts for text (profit based). 


APP FEATURES

My saved boards
New board
-using a template or blank
-adjustable margins for templates
Share boards
-email
-facebook
Tutrorial
-app touch commands

MOODBOARD FEATURES

Snap margins (smart margins, can be set to 0 but will no allow overlap)
Pinch to zoom/alter size
Font picker (font shop provided fonts)
-color choice
-will likely provide full alphabet of font or "Lazy brown fox…" sentence)
Color picker (color wheel with hex code)
Take photo (in app camera)
-crop allowance
Upload photo (access to photo albums)
-crop allowance


USERS

Designers
-Graphic 
-Web 
-Interior
-Fashion

Occasional use
-weddings
- events

Prefers a speedy app that can design a quick and easy mood board to send to clients
On the go
Prefers to snapshot their own images for ideas for textures, colors, fonts, etc
Likely a designer who doesn't want to spend time designing a mood board in indesign
Inspired by local life surrounding them
Interested in sharing ideas to someone in their life to translate them into their decor/event/etc
Has used an iphone/ipad before and can utilize common intuitive design (pinch to shrink, etc)


APP DEFINITION STATEMENT

My mood board
Fontshop Mood board
Dream board
Idea board
Inspiration board


WHAT DO WE NEED

Access to photos saved in phone
Updated list of fonts available at font shop
Possible "memory" feature for "my recent…" or "my favorite…" choices
In-app camera