2.06.2013

book promotional website: moodboard & type/color choices

Asterios Polyp Mood Board




Color Scheme: Possibly the most inspiring part of this book is way that colors are used. Being a graphic designer it is really fun to have the chance to work with this book because it uses the over printing process. To choose colors I simply pulled from the most prominent colors in the book.

Texture: Texture is used in this book to convey the differences between the characters. Hana is sensitive and emotional and the lines that are used for her are complex and curvilinear. Asterios on the other hand is very serious and logical and the lines that are used for him are greatly geometric, architecture-like shapes.

Typography: I would really like to incorporate some funky, chunky, and geometric feeling type. The book title uses a very squared typo choice with various overprint shapes to create something visually interesting. I have chosen a variety of typefaces that I think would compliment the book cover without completely stealing from it. I am definitely leaning towards the idea of using a big chunky decorative font with an almost utilitarian, sci-fiesque compliment. 

Asterios Polyp Typography & Color Choices

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